DHL - GO GREEN
Client: DHL/Sparq
To support a training program, to educate DHL employees about the need to be aware of the impact their work environment has on the company's carbon footprint, and of course the wider world, we were asked to produce a game that would provide a light hearted way of delivering this message.
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Our take was a variant of the "hidden object" game mechanic, where players race against the clock to identify as many incidents of good and bad environmental practice as possible by tapping on cartoon images of the DHL workspace displayed on a vertically mounted touch screen monitor.
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Making use of time, and score based gamification techniques, to increase levels of engagement, we also made sure that the final stage of the game revealed the correct answers in a way that embedded learning, and provide a definitive take-away for the trainee.
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